When you're opening an Irish pub, you want to ensure that your branding materials give people in the community a clear idea of what type of restaurant you run. The right branding can go a long way toward encouraging people to try out your eatery for an authentic taste of Ireland. When you're working with a custom signage company to develop a sign for the exterior of your building, it's important to think about what design elements support the Irish theme. While the name of your pub may tie in with Ireland, choosing some or all of these design elements for your sign will be critical.
Green
There's no color that shares a deeper link with Ireland than green. Part of the nation's flag is green, and people often call Ireland "The Emerald Isle." While your pub's sign may have a few colors on it, you'll definitely want to ensure that green is a predominant hue. For example, you might choose a white background with green lettering or a green background with white lettering. In either case, people will see the name of your establishment and the abundance of green on your sign and then closely link your establishment with Irish fare.
Shamrock
Another design element that will be important for your Irish pub's exterior sign is a shamrock. The shamrock is the national flower of Ireland, so it's common to see this instantly recognizable shape on plenty of Irish branding. Your sign company can discuss different ways of including shamrock imagery into your sign design. A simple option is to have a shamrock above or below the name of your eatery. Another choice is to have a border of small shamrocks around the perimeter of your sign. If you want to get really creative, a shamrock might work as a replacement for the letter "O" if your restaurant's name has such a letter.
Celtic Font
You'll definitely want to use a Celtic font on your Irish pub's sign. The use of this font further helps to reinforce what type of establishment you operate. There are a number of different fonts that fit this description, so talk to your sign company to see examples. It's important to select a font that is easy for people to read. It's a mistake to choose something that is difficult for people to identify as they pass your location.
The use of these elements can help to create a sign that leaves little doubt about the type of fare that you serve.
When you are ready to start doing what you can to improve the health of your company, you should think about investing in some new sign work. While it can be a challenge to know where to put your efforts, the fact of the matter is that signage is a quick, easy way to attract attention to the products you need to move faster.
Although many people are apprehensive about starting up a new business that centers around signage, taking the right steps today could help you to fix things in the long run. On this website, check out great posts that talk all about how to choose the best signs for your company.
